At CES 2026 in Las Vegas, Sony Honda Mobility (SHM) electrified the crowd with fresh details on the Afeela 1 electric sedan, a premium EV that fuses Honda’s engineering prowess with Sony’s entertainment expertise. This joint venture aims to transform driving into an immersive, intelligent experience, positioning the Afeela 1 as a standout in the luxury electric vehicle market.

Priced from $89,900 for the base Origin trim (up to $102,900 for the loaded Signature model), the Afeela 1 delivers solid performance for discerning EV buyers. Key specs include:
What truly differentiates the Afeela 1 is its “Creative Entertainment Space” philosophy, turning the cabin into a personalized hub. Highlights include:
Reservations are open now with a $200 refundable deposit, and SHM reports strong interest through its AFEELA Studios. Deliveries kick off in California late 2026, expanding to Arizona in 2027 and Japan in early 2027. Early adopters get perks via the AFEELA Advanced Access program, including demo drives later this year. New studio and delivery hubs open in Torrance and Fremont, California, this spring.


SHM also unveiled the Afeela Prototype 2026, a crossover SUV concept that expands on the sedan’s tech with more space and accessibility. A production version could hit the U.S. as early as 2028, targeting the booming EV SUV segment.
In a competitive landscape with rivals like the Tesla Model S and Lucid Air, the Afeela 1’s unique blend of AI, gaming, and premium audio could redefine luxury EVs. Stay tuned as SHM pushes the boundaries of intelligent mobility.
At CES 2026 in Las Vegas, Sony Honda Mobility (SHM) electrified the crowd with fresh details on the Afeela 1 electric sedan, a premium EV that fuses Honda’s engineering prowess with Sony’s entertainment expertise. This joint venture aims to transform driving into an immersive, intelligent experience, positioning the Afeela 1 as a standout in the luxury electric vehicle market.

Priced from $89,900 for the base Origin trim (up to $102,900 for the loaded Signature model), the Afeela 1 delivers solid performance for discerning EV buyers. Key specs include:
What truly differentiates the Afeela 1 is its “Creative Entertainment Space” philosophy, turning the cabin into a personalized hub. Highlights include:
Reservations are open now with a $200 refundable deposit, and SHM reports strong interest through its AFEELA Studios. Deliveries kick off in California late 2026, expanding to Arizona in 2027 and Japan in early 2027. Early adopters get perks via the AFEELA Advanced Access program, including demo drives later this year. New studio and delivery hubs open in Torrance and Fremont, California, this spring.


SHM also unveiled the Afeela Prototype 2026, a crossover SUV concept that expands on the sedan’s tech with more space and accessibility. A production version could hit the U.S. as early as 2028, targeting the booming EV SUV segment.
In a competitive landscape with rivals like the Tesla Model S and Lucid Air, the Afeela 1’s unique blend of AI, gaming, and premium audio could redefine luxury EVs. Stay tuned as SHM pushes the boundaries of intelligent mobility.